You may have a stunning vacation rental ready to list in Austin. But here is the catch: no matter how good your rental is, if tourists don't notice it among the thousands of other listings, it will remain empty, and you won't get the income you desire.
Proactive, innovative marketing is the solution. Here are three unique vacation rental marketing strategies for you to try with your Austin properties.
1. Partner Up With Local Businesses for Your Rental Property Promotion
You can differentiate your vacation rental by adding exclusive offers to the package.
For example, you could partner up with local businesses to create an eye-catching discount on an experience that will appeal to your target guest and is within a short driving distance of your property. Here are some ideas:
- Discount vouchers to a local restaurant or boutique shop
- A VIP guided tour of Austin
- Offers for car hire
- Unique tour packages guests can't find elsewhere
Speak to local companies about your proposal.
It's great marketing for businesses that want to entice tourists so they may be willing to offer an attractive discount. It also shows that you go above and beyond with your guest stays, which will help you win five-star reviews.
2. Market Your Property Around Upcoming Festivals to Attract More Guests
If you have a vacation property that appeals to a younger demographic, consider using this to your advantage.
Austin has a vibrant festival scene, and by making this central to your marketing, you can help draw attention to your property. Here are some ideas:
- Provide a special discount during a festival period
- Advertise your rental on a festival website
- Provide festival-themed packages for guests
- Offer extended stays for a discounted rate after the festival ends
- Provide a festival-themed hamper for any guest that books during the festival season
All these ideas are a great way to target a captive audience who already plans to visit Austin but needs some accommodation.
Make sure you have great transport links to the festival or provide transport guides for when guests arrive.
3. Add a Virtual Tour to Maximize Bookings
When people visit your property listing, you want to make it as exciting and appealing as possible.
Try adding a virtual tour, as this is the best way for potential guests to immerse themselves in all the wonderful features you have inside your property.
Make sure you use these tours to help highlight some of your standout amenities for guests. Perhaps that's a beautiful view or a luxury hot tub.
Make sure you showcase your bedrooms and any optional sleeping arrangements (like sofa beds). One of the main questions people have when choosing a vacation home is whether it will sleep all their guests.
You should also draw attention to any extras useful to your target audience, such as a crib and a high chair, if you are marketing a family-friendly property.
Vacation Rental Marketing Strategies to Help You Get Noticed
Property marketing means more than listing your rental online. You need to stand out. Use these three vacation rental marketing strategies to help you secure more bookings for your Austin property.
Contact Austin Vacation Rental Management today to learn more about how our experienced team can help you increase guest bookings.
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